The China Europe International Business School (CEIBS) was co-founded by the Chinese government and the European Union in 1994—a decade before, the school’s predecessor, the China-EC Management Institute (CEMI), had been launched in Beijing. The executive partners of CEIBS were the over-100-year-old Shanghai Jiaotong University and the European Foundation for Management Development, which counts 500 of the world’s top b-schools among its members. The only b-school project in which the Chinese government has collaborated, CEIBS is inspired by its motto “conscientiousness, innovation, and excellence” to educate both budding and established business leaders on “China depth, global breadth. CEIBS became the first b-school in mainland China with its own campus when it was established on eight hectares in Shanghai’s Pudong district in 1994. The Shanghai campus nestles in the tranquil ex-pat neighborhood of Jinqiao, with its residential localities, hotels, international schools, healthcare clinics, and restaurants serving world cuisines.


The CEIBS MBA is a 2 year MBA program based in  Shanghai, China. It ranks 16th globally in the Financial Times Global business school rankings.

CEIBS faculty members are world-renowned not only for generating new thinking in their fields but also for having a genuine impact on current business practices. 

Having a strong alumni network is key for any world-class business school. CEIBS boasts a large, robust, and engaged alumni network with over 24,000 graduates around the globe. The alumni are closely connected with each other and with the school through their classes and regional alumni chapters, as well as various industry associations and clubs. Inspired by shared values and the school’s motto of “Conscientiousness, Innovation, and Excellence”, they play an important role in creating value and promoting China’s economic and social development.

The tuition fee for the program is  RMB 458,000. The dormitory Fee is RMB3,000 per month. 

Generous scholarships are offered to outstanding international candidates on a merit basis. 

  • Business Leadership Scholarship 
  • Entrepreneurship Scholarship
  • Excellence Scholarship


The MBA cohort typically represents a wide array of industries and professional backgrounds, providing a truly global learning experience.

The industry experience of students, prior to joining is also diverse, ranging from consulting, banking, and financial services to fashion and performing arts. About 33.8% are international or non-Chinese students.

The average work experience for the full-time MBA is 5.9 years which ensures that students contribute richly to classroom learning by bringing forward their varied industry experience Peer-peer learning beyond the classroom is also facilitated through this.

The median GMAT score for the incoming class is 667. The infographic below depicts the CEIBS MBA class profile with statistics about the gender distribution, age, work experience, and geographical background of the students. 

Source: The official school website


Curriculum structure 

In a global and constantly changing environment, business leaders must be equipped with extremely broad skills. They must be able to adopt both global and local perspectives, capable of dealing with complexity and change, and skilled at leading innovation. They must be able to communicate effectively with diverse stakeholders in order to generate a shared vision and enthusiasm for their firms’ activities. By delivering solid business training and encouraging independent thought, team collaboration, and open communication, CEIBS provides its graduates with the essential tools for success in many career paths.

Academic Journey 

The 64-credit full-time program consists of compulsory courses totaling 33 credits and elective courses totaling 31 credits. The program is designed to lay a solid foundation of management fundamentals while providing the flexibility of tailored programs to fit individual interests and career ambitions. Students can choose to focus on general business management or select one of four concentrations in Finance, Marketing, Digital Business, or Entrepreneurship. Furthermore, students are required to gain international experience either through the school’s impressive international exchange program, one of three coordinated degree programs, and/or one of five overseas electives.

China Focus

One of CEIBS’ most significant features is its clear China focus, encapsulated in our positioning statement: “China Depth, Global Breadth”. CEIBS teaches the most advanced international business theories while attaching great importance to the practical application of these skills in China.

Basic Chinese language competency is compulsory for foreign students in order to improve their marketability in China’s dramatically growing economy. Those who do not speak Chinese when applying for admission will be recommended to attend a Chinese language course in the summer before MBA classes begin. Chinese language courses of different levels will be offered for foreign students during the first year of the program.

Once classes are underway, many of the cases discussed in core courses and electives are taken from CEIBS’ own pool of China-specific cases written by faculty and staff of the Case Development Centre. In addition, the school dedicates significant resources to staging the ‘China Discovery Series’ every year – an intensive elective series that aims to deepen students’ understanding of China’s business environment and offers an opportunity to analyze perspectives on China’s history, international relations, and economic development. 

Given the dynamic business environment developing outside the walls of the campus, the school brings students closer to the opportunities and challenges through initiatives such as the ‘Integrated China Strategy Project’, China modules, and the Real Situational Learning Method, ensuring both a rigorous and experiential business education is provided.

Global Reach 

Although teaching methods vary by subject, lectures and case studies come alive thanks to our professors’ extensive experience in the business world. Many cases are selected from top schools such as Harvard, IMD, etc., and taught by a faculty base with approximately 1/3 originating from Europe, 1/3 from the USA, and 1/3 from China.  

A series of five overseas electives, each with a unique industry focus, is also arranged in order to broaden students’ global perspectives through lectures, company visits, and cultural exploration. 


Each year, CEIBS achieves high employment rates in excess of 95.5% of each MBA class. 

The return on investment is huge given a median alumni salary after graduation of RMB 420K for Chinese.

Many students started their own companies this year, while many students joined startups and new ventures.

These are the key placement statistics.

Source: The official career report 2021


Richard Liu Qiangdong, Founder CEO JD.com 

Yang Lan, Co-founder Sun Media Group

Huang Nubo, Chairman of Beijing Zhongkun Investment Group.


Admission Requirements

• Bachelor’s degree

GMATExecutive Assessment, or GRE score

Letters of Recommendation

2 letters of recommendation to be submitted before the application deadlines. 

Application Fee: RMB 1800

Application Deadlines

The application dates are tentative

Essay questions

Essay 1: Discuss your post – MBA career aspirations (short term and long term) and explain how you plan to achieve them (400 words)

Essay 2:Question 2(a) and 2(b), you only need to answer one of the two questions.

(a).CEIBS is situated in Shanghai – a truly global city, and the economic center of the world’s soon to be largest economy. Given its unique location, how do you anticipate that Shanghai will differentiate your MBA experience and contribute to your goals? (400 words).

(b).Discuss a situation where you have demonstrated significant leadership ability. (400 words)

Essay 3:Question 3(a) and 3(b), you only need to answer one of the two questions.

(a).Many would argue that entrepreneurship is not necessarily a state of being, but a state of mind. Describe an entrepreneurial experience where you went against the grain or conventional way of thinking, to discover and create new value. (400 words)

(b).Identify up to two trends, big or small, that you see unfolding in the next decade. Discuss how the(se) trend(s) might affect you and your career, and how you plan to address them during your MBA and/or after you graduate. (400 words)

Optional Essay: Is there any other information that you believe would be helpful to the MBA Admission Committee in evaluating your application?(200 words).

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